Monday, November 14 2011

Chic Boutique Hotel Opens on Wilshire’s Miracle Mile

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A new boutique hotel– described as a distinctive little jewel box–has opened in the heart of Wilshire Boulevard’s Miracle Mile.

Distinguishing the chic, seven story, 74-room upscale boutique hotel is its luminescent street façade and an exciting rooftop terrace,” said Michael Orwitz, president of Brentwood-based OSM Investment Company, the managing member of 6317 Wilshire LLC, the owner and developer.

Originally, The Hotel Wilshire was a hum-drum medical building built in the 1950s, but in concert with its architectural firm, Killefer Flammang Architects (KFA), Orwitz developed a strategy to appeal to sophisticated travelers doing business in the local area as well as tourists headed for the Los Angeles County Museum of Art, Pacific Design Center and myriad Westside attractions.

“Fact is,” the developer pointed out, “while the Miracle Mile is a vibrant area, there are relatively few places to enjoy upscale dining and entertainment, which is a void our hotel will fill with the help of Chef Eric Greenspan, of the Foundry on Melrose Avenue.

Another facet of the hotel’s allure is a rooftop terrace that provides sweeping city views, a pool, private cabanas and a fireside lounge.

“Interestingly, several of the building’s branding features also were utilized to qualify as a LEED Silver project,” noted architect Wade Killefer, whose firm is noted for the numerous adaptive reuse projects it has designed downtown.  The building, for example, incorporates energy-saving sun shades which decrease in width from the seventh to the first floor while increasing in volume, thereby densifying the building’s mass at ground level, he explained.

The hip, contemporary exterior is reflected in the modern interior by KNA Design, highlighted by cool grey with yellow accents which reflect the chic and eco-friendly environment.

In its quest to serve upscale guests, the hotel provides extensive business services, with executive conference room, HD LCD TV, hi-speed internet access, WiFi and 24-hour valet services.

The Hotel Wilshire is one of seven boutique hotels in California managed by Greystone Hospitality.

 Hotel Wilshire Project Page

www.hotelwilshire.com