Wednesday, May 16 2012

Two-Building Project Planned in Hollywood


A major site in the heart of Hollywood, currently occupied by three small office and two apartment buildings, is slated for 248 units of multi-family housing and 12, 758 SF of retail fronting Highland Avenue.

The 2.7-acre property – bounded by Highland, Selma, Hawthorn and McCadden – will include two buildings with 134 and 114 units, announced developer Robert Champion.

The design uses one element – a warm, wood-sided four-story horizontal bar – to connect the two buildings across a block and a half from Highland past McCadden, related KFA design principal Wade Killefer.

This hollow wooden bar threads a series of material elements – neutral light-colored masses with punched windows – along its length, unifying 640 feet along Selma Avenue.  At its western terminus it opens up as a gesture to the mural on the Hollywood High School Performing Arts Center across the street.

Patterned concrete walk surfaces, street tree and shrub planning and concrete benches distinguish the streetscapes of Selma, Highland, Hawthorn and McCadden as a special unified precinct.

The rhythm of the streetscape, reinforced by vertical columns, awnings, extensive landscaping and consistent signage placement will establish a clear identity for the neighborhood, integrating the project into the fabric of the larger community.

Learn more about the Highland Selma Venture