Wednesday, February 22 2017

Uncommon’s “24” is Underway

Late last year saw the groundbreaking for “24,” a 24-acre, mixed-use campus project in Chatsworth, CA. It was master-planned and designed by KFA to occupy the site of a former Los Angeles Times printing plant, shuttered since 1983. The developer, Uncommon, represents the next generation of two distinguished families of the Southern California commercial real estate industry.

Q1 2017_Main story image_HRUncommon chose KFA in part because of the firm’s renown for influential ground-up new construction and adaptive reuse projects that bring obsolete sites back to life. Partner Lise Bornstein, AIA, headed the KFA design team.

The guest of honor at the groundbreaking ceremony was Los Angeles City Councilmember Mitch Englander, who presented official proclamations from the City recognizing 24, Uncommon, and anchor tenant MGA Entertainment. MGA, which will move its corporate headquarters to 24, is a maker of consumer entertainment products.

Uncommon Principals Jason Larian and Ryan Hekmat told attendees about their vision of a live/work/play campus concept, the first of its kind in Southern California. We focus on people, not just construction,” said Hekmat. Added Larian, “The project will virtually transform the under-served neighborhood of Chatsworth into an interactive hub of work and recreation for residents, tenants and the community.” The developers acknowledged the support of important civic groups represented at the groundbreaking, including the Chatsworth Neighborhood Council, the San Fernando Valley Chamber of Commerce, and the Valley Industry and Commerce Association.

“24 creates an integrated design vision of live/work/play starting at the campus macro level with a composed series of diverse spaces throughout the site for gathering, fun and wellness, including walking trails, an amphitheater, village green with movie area and orchard,” said Bornstein. “This concept moves into each of the individual buildings, and can be found in the multiple spaces including roof decks for yoga and outdoor dining, an open retail plaza, and a pool deck, connected by landscaped pedestrian paths and designed to reflect the character of the Chatsworth locale.”

Guests at the groundbreaking were treated to a virtual reality tour that allowed them to experience 24 as they wandered through renderings of the campus and its countless amenities for residents, employees, and the surrounding community, including a concert venue, poolside dining room and outdoor cooking space, a club house, movie theater, lounge and gym. The campus will serve as a template for Uncommon to build similar projects across the country, and reflects one of the core values of the company: “Begin with a vision, not a spreadsheet. “