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512 Rose

Venice, CA

Client Cost Stats Date
Gerding Edlen $24M 117,000 SF, 70 Units 2012

Almost 100 years ago, 512 Rose was the Venice, CA home of The Pioneer Bakery, makers of the popular sourdough bread sold throughout southern California. The site is now home to Avalon Venice on Rose, a 70-unit mixed-use, multi-family project developed by Portland-based Gerding Edlen.

Occupying a full block between 5th and Rennie Avenues, just 1/2 mile from the beach, this three-story project includes an inviting retail element on the ground floor, anchored by two restaurants on the corners. The building is generously set back from Rose Avenue, and the large landscaped entry courtyard and cozy outdoor dining areas enliven the streetscape for residents, retail patrons and passers-by.

Five two-story townhouses, ranging from 1,900 SF to 2,300 SF are oriented towards lively Rose Avenue. Spacious one and two-bedroom units, ranging from 800 SF to 1,400 SF, face the quieter side streets or two large courtyards, which are generously landscaped with bamboo, grasses, protea and lavender. Unit interiors feature dark stained wood cabinets, white quartz countertops, six-foot tubs and oversized showers.

The project is LEED Platinum rated and was sold to Archstone in 2012 for $809,000 a unit.


Cafe Gratitude

Cafe Gratitude

Energizing vegan cuisine and wonderful people